BRIEF: Create a sustainable packaging solution that Steers can adopt, which is affordable and viable in South Africa. Create motion graphics, multimedia and print deliverables to create a campaign for the solution.

I created the Real People Real Packaging. The packaging is made from kraft paper, beeswax wrap and water-based inks. I designed the campaign's branding, including a new mascot and brand assets that will be used throughout the designs. The design solution also introduces a reward card system to make it more affordable. Animated videos, posters, billboards, infographics and a social media posts were created to promote the packaging and to create awareness of plastic packaging pollution.